#ideas10 Opening General Session

07Mar10

Guy Kawasaki: The Art of Innovation

1. Make Meaning – You want to change the world. So change it. Do it for a reason.
2. Make a Mantra – Mission statements sucks. They’re too long, unspecific and no one can remember them. Short, specific & to the point.
3. Jump to the Next Curve – Think about the next step. If you keep duking it out on the same curve, you will be left behind by those who are willing to change the game.
4. Roll the Dice
5. Don’t Worry Be Crappy – You first time out may not be the best. Ship, then test. Ship revolutionary w/ elements of crapiness to it.
6. Let 100 Flowers Blossom – Embrace your unanticipated customers. Ask them why they are buying your product, then give them more reasons to buy it.
7. Polarize People – Great products polarize people.
8. Churn baby, churn – A great innovator is in denial, don’t listen until you launch, then open your ears and listen about how to make your product better.
9. Niche Thyself – The more unique you are, the more value you have. No value & not unique = dot com boom.
10. Follow 10, 20, 30 rule – 10 slides, 20 minutes, 30 point font. Find the oldest person in the room, divide their age by 2 and that is the size font you should use.
11. Don’t let the bozos grind you down

And many shameless plugs from Guy Kawasaki.

His slides are going to be available through ASAE or by emailing Gina@garage.com (believe that’s the email).

Please excuse any typos.

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Tags: #ideas10, ASAE, Conference, General Session, Great Ideas, Guy Kawasaki, Innovation