#ideas11 12 Social Media Productivity Ideas w/ @bkmcae

13Mar11

Social Media Gurus don’t do the job of the community manager.

Content Leader Ben Martin admits this session is not for the social media experts, but offers a

Think Web First – Go from the web or social media, popular ideas get pushed to the email newsletter and then escalated to the magazine.

Relevance – Is there any point to repeating what’s already been said?

Action – Everything must have a Call to Action, if there is nothing to click-thru how do you know that you’ve been effective? Give everything a link.

Social Media Publishing Workflow…

Find something interesting – Tweet & Facebook immediately
Write a post for the website – Tweet/Facebook the link immediately, schedule a followup tweet, syndicate it, Tweet/Facebook about comments
Include in email newsletters
Use short URLs in print communications

The Tools…

Posterous.com – Post by email, syndicates to Twitter/Facebook/Flickr. Helped with Government / Legislative Affairs staff to publish content as they are on the hill since email is a familiar form of communication for them.

Tumblr – Email blog, text, video photos, etc. Syndicates quickly as well.

TweetDeck – A great way to aggregate conversations and watch the conversation

HootSuite – A go to tool for working as a team to publish social media content. Publishes to many properties.

Timely.is – Tells you what time to send a tweet to maximize the impact based on retweets & replies.

Feedburner – Ben recommends using the summary feed option to help drive comments to the blog instead of having the comments on Facebook. (I ask why is it bad to have comments on your Facebook Page?)

Yahoo Pipes – (One of my fave tools) Pipes aggregates multiple feeds into a single feed and allows you to filter by keyword, etc. Great for News feeds on the homepage without having to pay for it.

[He then mentions some tools that are specific to the MemberFuse platform. Though I love the MemberFuse team, I try to make my blog a no sell zone so I haven't included these features]

WordPress – A haven for plugins, especially if you are using the self-hosted version (aka WordPress.org). Allows you to integrate with multiple channels, and can even help increase your SEO using the RSS widget.

Drupal – Open source content management system. Drupal is powerful because it has a community of developers contributing to the progression of the platform.