Getting Hardcore with Twitter Analytics

22Jun11

Disclosure: PowerPivot is a client of mine, and the awesome chick in the blue shirt in the video is someone I work with often. In no way has the PowerPivot team asked me to write this post or talk about the tool. I thought it was awesome and useful to my readers, hence why I’m sharing.

So it’s not often that I run across a Twitter analytics tool that I feel like warrants talking about. Most of the time, tools are flashy, visually appealing, but leave me questioning “but what do the pretty charts mean?” Tools tend to be surface level. They don’t let me splice and dice the data in the way I want, so I end up coming up with some way to extract the insights that I need.

No more when it comes to Twitter. The Microsoft PowerPivot team has developed an add-in for Excel 2010 which leverages PowerPivot to give you power over your Twitter data. And best of all… it’s FREE.

They also created the below awesome video to introduce individuals to this tool. Now it may be too powerful for some of those newer to Twitter, but definitely will give those hardcore users the control that they are craving.

So to get started:

  1. Make sure you have Excel 2010.
  2. Download PowerPivot. (Free Download)
  3. Download the Excel add-in for Twitter. (Free Download)
  4. Get hardcore with your Twitter analytics.
  5. Enjoy the awesomeness. :)

If you end up trying it out and have any feedback I’d love to hear your experiences.

Any other Twitter analytics tools you use that you find useful?

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11 Responses to “Getting Hardcore with Twitter Analytics”

  1. 1 Mark Raburn

    I am receiving the following error when searching . . . “An exception occurred while searching”. Any thoughts? Thanks, Mark

  2. This is awesome. I love any and all analytics tools. Closest I’ve come to a good analytics tool for Twitter was Klout, which obviously isn’t as thorough or as specific.

  3. Joshua,

    You may also want to look into Twitalyzer. I’ve always preferred it to Klout. In fact I find Klout really inaccurate most of the time.

    Plus any analytics and metrics need to map back to your goals with the platform. That will allow you to look deeper into the numbers beyond just a follower count.

    Let me know if you have any questions!

    ~Lynn

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