#asae10 Deconstructing Social Media Guidelines
Live-blogging from session #asae10
1. One policy for staff and volunteers
The simplest thing that could possibly work, the more policies you have the more you need to maintain.
2. Platform Agnostic
Based on individual behavior, not behavior on the site
3. This compliments your existing policies
Not trying to cover everything
4. Policy about Do’s not Don’ts
Here’s how you CAN operate in these social media policy. If you have policies about what you can’t do, you’re never going to be able to police it.
What people in the room are concerned about:
- Negative Comments
- Patients without great outcomes will starting talking about them
- Intellectual Property
- Trademark Infringement
The positive side is that you get the opportunity to respond. If you aren’t listening, then you won’t be prepared when someone does say something negative. Because they will say something negative. Teach your employees how to respond when someone does say something bad.
Many associations have questions they need to answer in their policies, here are some you should be addressing:
Who answers questions?
What’s confidential? Private?
What are your special risks?
How can you get there?
Next we discussed a sample of social media guidelines at our tables. We talked about horror stories, offered advice about communication consolidation and we rated each of the individual policies about whether or not it was “Too Lenient,” “Just Right,” or “Too Strict.” The room discussion then shifted to specific questions.
All in all a great session. So far the best I’ve been to.
And for a quick plug, the presenters have a whitepaper that they’ve written called “Social Media, Risks and Association Policies.”
Filed under: Social Media | Leave a Comment
Tags: Guidelines, Policies, Social Media, Work Policies
- What a $5 million Super Bowl ad can buy you in digital media (tl;dr: a lot) - Digiday ow.ly/XTA73 3 days ago
- Bernie Sanders Is a Once in a Lifetime Presidential Candidate. The Time Is Now. ow.ly/XI3AV 1 week ago
- [Preach!] Why Consumer Intent Is More Powerful Than Demographics – Think with Google ow.ly/XDtMd 1 week ago
Become a YAPstar!
This work by Lynn Morton is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Permissions beyond the scope of this license may be available at lmorton13 [at] gmail [dot] com.