Archive for September, 2010

Well not really. But to some extent, she is the exaggerated experience of every social media marketing manager. See what I mean? So what do you think of Beth? Advertisements


One of the things that I believe associations overlook is what I like to call their “unexpected influencers.” These are individuals who may not be active in the organization because that isn’t their style, however they can be more engaged and more influential than a lot of the more active leaders because they participate in […]


I’m not sure if you heard about this or not, but Coca-Cola UK pulled a Facebook ad campaign due to some inappropriate messaging going out through participant’s Facebook status updates. They were meant to be edgy and all updates were approved by Coke prior to the campaign launching. Well, unfortunately for Coke, a 14 year […]


I’ve been reading over Andy Sernovitz’s book Word of Mouth Marketing: How Smart Companies Get People Talking. I picked it up at Buzz 2009 and finally now have some downtime to actually read it. You can read a recap of his keynote here. So I’m thinking about WOM and seeing examples of it in my […]


Today watching the #sweetspot something occurred to me… Can associations be all things to all members? There were ideas flowing everywhere during the broadcast (and on the blogs for the past week) about how ASAE Annual can improve. My question is, can we as a community do all of them? This is something that I […]


If you think that everything should be business, business and more business. Part of the beauty is that social media can be both. In associations we’re always trying to forge relationships and relationships come out of personal connections. So let your hair down a bit and have some fun. If you try to measure every […]


Awhile back I was introduced to the Candycorn Theory (Myth #5) via a post on Mashable about the Oregon Trail Movie Trailer (embedded below). Now if you don’t feel like clicking through, here is my recap of the candycorn theory: When a piece of content reminds you of something you were fond of in your […]