Well I wasn’t expecting that…

23Dec10

Admittedly, I haven’t spent much time on the ASAE site since it was launched back in August. I tend not to spend much time on there in general, probably because I get most of my value in the association from the people I connect with via the list-serv, the Associations Now magazine, or ASAE conferences. I’m sure others find more value in it than I do.

However, today I found my way to the site via the latest Communications section newsletter. (I’m in the midst of cleaning out my personal email after a long time of ignoring it)

One thing struck me and it kind of disturbed me…

There were 2 display ads above the fold. They were the 3rd thing I noticed. I first noticed I wasn’t logged in so I couldn’t view the content I was trying to look at. I then noticed where to log in, and after that noticed the display ads, which caught me off guard.

Maybe I’m just being sensitive here, but I don’t think I want any ads on my association’s website. It actually caused a sense of alarm in me. Enough alarm to abandon what I was looking at and write this post.

I understand from a business perspective that it makes sense to do display advertising on their site. It’s more revenue for the organization and in fact it’s something I’ve talked about in a positive way at previous organization I’ve worked at.

But I had never really experienced it from the member perspective before now. I’m used to display ads on websites I visit, because usually that is the primary source of revenue. I don’t mind it since they are offering me lots of great (FREE) content.

However, I pay dues to ASAE every year. I don’t want to be advertised to in a space that I consider something that I have invested in financially (the website being and online extension of ASAE, and my dues being an investment in ASAE). Maybe it’s just because I’m adverse it most advertising & selling, but it almost created a sense of distrust in me.

Am I just being overly sensitive? Do you have display ads on your organization’s website?

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One Response to “Well I wasn’t expecting that…”

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