#ideas11 12 Social Media Productivity Ideas w/ @bkmcae


Social Media Gurus don’t do the job of the community manager.

Content Leader Ben Martin admits this session is not for the social media experts, but offers a

Think Web First – Go from the web or social media, popular ideas get pushed to the email newsletter and then escalated to the magazine.

Relevance – Is there any point to repeating what’s already been said?

Action – Everything must have a Call to Action, if there is nothing to click-thru how do you know that you’ve been effective? Give everything a link.

Social Media Publishing Workflow…

  • Find something interesting – Tweet & Facebook immediately
  • Write a post for the website – Tweet/Facebook the link immediately, schedule a followup tweet, syndicate it, Tweet/Facebook about comments
  • Include in email newsletters
  • Use short URLs in print communications


The Tools…

Posterous.com – Post by email, syndicates to Twitter/Facebook/Flickr. Helped with Government / Legislative Affairs staff to publish content as they are on the hill since email is a familiar form of communication for them.

Tumblr – Email blog, text, video photos, etc. Syndicates quickly as well.

TweetDeck – A great way to aggregate conversations and watch the conversation

HootSuite – A go to tool for working as a team to publish social media content. Publishes to many properties.

Timely.is – Tells you what time to send a tweet to maximize the impact based on retweets & replies.

Feedburner – Ben recommends using the summary feed option to help drive comments to the blog instead of having the comments on Facebook. (I ask why is it bad to have comments on your Facebook Page?)

Yahoo Pipes – (One of my fave tools) Pipes aggregates multiple feeds into a single feed and allows you to filter by keyword, etc. Great for News feeds on the homepage without having to pay for it.

[He then mentions some tools that are specific to the MemberFuse platform. Though I love the MemberFuse team, I try to make my blog a no sell zone so I haven’t included these features]

WordPress – A haven for plugins, especially if you are using the self-hosted version (aka WordPress.org). Allows you to integrate with multiple channels, and can even help increase your SEO using the RSS widget.

Drupal – Open source content management system. Drupal is powerful because it has a community of developers contributing to the progression of the platform.




5 Responses to “#ideas11 12 Social Media Productivity Ideas w/ @bkmcae”

  1. Genuinelyy when someone doesn’t understand after that its up to other visitors
    that they will help, so here iit occurs.

  2. Simply desire to say your article is as astounding.
    The clarity in your post is just cool and i could assume you’re an expert on this subject.

    Fine with your permission allow me to grab your feed to keep updated with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  3. Regular players are able to be regular players to get a simple reason, they win or at best don’t lose much
    because they are instructed to quit the game. It is just about
    the most popular games on the planet and can be played to keep things interesting and wealth.

    5 Card Draw, HORSE, Razz and 8-game are merely some of the various poker games you’ll be able to
    decided to play, so Poker – Stars are more or less the only place you ought to look, when you want to play your preferred poker game.

  1. 1 The Greatest of ASAE’s Great Ideas | NSI Partners
  2. 2 The Greatest of ASAE's Great Ideas - NSI Partners

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: