Archive for the ‘Geolocation’ Category

This post was written for and appeared originally on the R2integrated blog. Major brands are investing serious time and serious dollars into geolocation. Whether that be Bravo or MTV on Foursquare or McDonald’s on Facebook Deals (an extension of Facebook Places). Geolocation has been on the tip of tongues since Foursquare launched at SXSW 2009. […]


I’ve been reading over Andy Sernovitz’s book Word of Mouth Marketing: How Smart Companies Get People Talking. I picked it up at Buzz 2009 and finally now have some downtime to actually read it. You can read a recap of his keynote here. So I’m thinking about WOM and seeing examples of it in my […]


I am a self-proclaimed Foursquare addict, and because I love it so much, things occur to me about how I think it can be better. These may be a little selfish since they are meeting my needs and not necessarily the needs of the community-at-large, but I can’t help but think if I want these […]


So my addiction to Foursquare is making this smakcdown a little harder because I always check-in on Foursqaure and then forget about Gowalla & Loopt. Maybe the solution is adding them to the homescreen on my phone… Anways, I wanted to check in and let you all know my initial thoughts. Foursquare: ❤ They’ve also […]


I realized something while I was at Great Ideas 2010… I’m obsessed with geolocation apps. Especially Foursquare. So it’s time for a smackdown. I have an Android phone so over the next couple of weeks I’m going to be testing out Gowalla & Loopt, then comparing them to Foursquare to see who is my king […]