Speaking

For more information on bringing Lynn to your conference or event, please contact her: lmorton13 [at] gmail [dot] com

Scheduled

TBD

February 16, 2011  |  Maryland Society of Association Executives |  Baltimore, MD

“Masters of Monitoring: Making Use of Social Media Information”

March 13-15, 2011  |  ASAE Great Ideas Conference |  Colorado Springs, CO
with KiKi L’Italien, Peter Hutchins and Linda Chreno, IOM, CAE

Reputation is everything. If you aren’t aware of what’s being said about you, you’re missing out on a great opportunity. Learn why you should use social media monitoring, how to monitor your brand online, and what to do with the data once you collect it.

“No Fluff – 4 Killer Case Studies You Can Benefit From Today”

April 26 – 27, 2011  | ASAE MMC (Membership, Marketing & Communications) Conference |  Washington, DC
with Matt Baer, KiKi L’Italien and Sterling Raphael

Hear 4 case studies on marketing, membership, PR and communications with no extra fluff – just the issue facing each association, possible solutions analyzed, the chosen solution with details, the results of the implementation and the lessons learned. No sales pitch. No association management 101 background info. Just problems and solutions you can learn from and take back to your own association.

2010

“Masters of Monitoring: Making Use of Social Media Information”

December 14, 2010  |  ASAE Technology Conference |  Washington, DC
with KiKi L’Italien, Peter Hutchins and Dan Scheeler

Reputation is everything and if you aren’t aware of what’s being said about you, you’re missing out on a great opportunity. Join the Masters of Monitoring, as they share secrets about how they use data to monitor social media sites. Discuss the many aspects of managing your brand online and what to do with the monitoring information that you collect.

“Unlocking Geolocation”

October 20, 2010  |  R2i’s Digital Marketing Survival GuideWebinar
[Free Registration Required to View]

Unless you live in a cave in the middle of nowhere, then you’ve probably heard of Foursquare, the geolocation social gaming platform. Millions of people around the world have signed up for services like Foursquare and Gowalla to keep track of their friends’ whereabouts or search nearby merchants and deals using their mobile phones, while customers are cashing in on deals through Groupon and LivingSocial.

Why are these services so popular? What do these services have in common and how do they are different? Why should you care?

Through a free, comprehensive webinar, R2i will discuss:

  • The basics behind geolocation
  • The do’s and don’ts of geolocation
  • How brands are leveraging these tools and pitfalls some have stepped in

“Plays Well With Others: Engage Your Members by Integrating Multiple Communications Channels”

August 23, 2010  |  ASAE Annual Meeting & Expo |  Los Angeles, CA  |  Prezi
with Elizabeth Engel and Layla Masri

“Buzzing Over Social Media’s Impacts”

July 8, 2010  |  ASAE Super Swap |  Washington, D.C.
with David Hollender and Maggie McGary

The buzz over social media has brought with it lots of experimentation and discussion over how to use these emerging tools effectively. Join us for a discussion about measuring the impact of social media on your Association’s outreach, member engagement, advocacy, and fund raising activities.

“De-Mystifying Online Privacy for PA Students”

May 31, 2010  |  AAPA Annual Conference |  Atlanta, GA  |  Slidedeck (coming soon)

Teaching PA students the rules of the road when it comes to using social media.

“Choose Your Own Social Media Adventure”

March 8, 2010  |  ASAE Great Ideas Conference |  Colorado Springs, CO  |  Website
with Maggie McGary

There are many ways to implement social media. In this session you will have an opportunity to experiment through a fictional association to learn what works and what doesn’t. No matter what path you take you will find that your strategy must integrate all channels to connect and engage members.

“Social Media Strategy: Where/How To Start in 6 Steps”

January 7, 2010  |  Association Media & Publishing: Lunch & Learn |  Washington, DC  |  Slidedeck
with Ami Neiberger-Miller
[Sold Out]

2009

“Marketing to the Millenials: Connect and Engage the Younger Generation”

November 14, 2009  |  SIGMA Annual Conference |  Chicago, IL  |  Slidedeck

“Engagement Strategies: Improved Communications Through Social Media”

October 28, 2009  |  DMAW Association Day |  Washington, DC
with Andy Steggles

“Special Coaching Event: Facebook & Privacy Made Easy”

September 23, 2009  |  Chapter Leaders Playground |  Webinar
with Cynthia D’Amour

“Best Practices in Extracting Prospects from Social Media”

September 8, 2009  |  ASAE Idea Swap |  Washington, DC
Facilitator

Join the Greater Washington Network for a Membership Idea Swap! Each month we’ll chat about issues facing association Membership professionals. This month’s topic is Membership Idea Swap – Best Practices in Extracting Prospects from Social Media. Lynn Morton, Manager, Marketing Technologies of the American Academy of Physician Assistants will moderate the conversation.

“Constituent Organizations & How To Use Social Media”

August 27, 2009 |  American Academy of Physician Assistants |  Alexandria, VA  |  Constituent Organization Conference Call

“Associations: Maximize Your Public Profile on Facebook”

July 31, 2009  |  Socious, Inc. |  Webinar  |  Slidedeck

“AAPA Social Media Offerings”

April 28, 2009  |  Physician Assistant Education Association (PAEA) |  Alexandria, VA

“Social Media & Constituent Organizations, Where to Start.”

February 21-22, 2009  |  Constituent Organization Resource Exchange (AAPA) |  Alexandria, VA

“Figuring Out What Members Want from Social Media”

February 17, 2009  |  ASAE Idea Swap |  Washington, DC
Facilitator

Join the Greater Washington Network for an Idea Swap! This month, join Lynn Morton and your peers for a discussion on what your members want from social media. Today’s social media landscape is changing fast. How can you help your members keep pace? Join your colleagues for an exchange of ideas.

Marketing to the Millenials: Connect and Engage the Younger Generation.Marketing to the Millenials: Connect and Engage the Younger Generation.
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